Whenever a customer orders food online, GrubHub charges the restaurant a commission percentage for the order and delivery. GrubHub’s primary source of revenue comes from commissions. However, when the approach didn’t receive the expected response from restaurants, the founders decided to switch to the commission-based model. Initially, GrubHub shied away from the commission-based model and instead chose to charge restaurants $140 for six months for premium placement on the website. Besides this, users also get access to a range of features such as coupons, deals, and reviews. After the order is placed, the customer care team tracks it to ensure that the order is fulfilled according to expectations. Once the diners find what they want, they can place the order free of charge either online or over the phone. Additionally, users can search by restaurant name, cuisine or even a specific item on the menu to receive filtered results.

Once they enter their current address, the app lists information on the various restaurants that deliver to the locality as well as options for restaurants that offer order pickup. The goal of the GrubHub app is to allow users to find and order food from wherever they are. GrubHub has gained 50% online ordering & delivery market in the US (2017).On an average 457,300 daily orders are placed through the app.It had a user base of 17.69 million active diners in 2018.Around 95,000 restaurant partners are registered on GrubHub (2018).App’s presence has grown to extend across over 1700 cities in the US & UK.GrubHub began operations in 2004, initially offering its services only in Chicago.While there are several apps in the fray, GrubHub has emerged as the leader among online food ordering and delivery platforms. Secondly, with the growth in online technology, more and more people have switched from offline buying to online shopping and ordering, and the phenomenon has extended to ordering meals as well. Firstly, with busy lifestyles, the eating habits of the average person has completely changed. During the past decade, two primary factors have affected the food industry.

Grubhub seamless charge