'Puff!' The amber note shy and pale, not identifying the wood as such.

What I mean is the corruption of the primary perception of (younger) buyers.ĭiesel writes about Only The Brave on the test box: 'A luminous punch of leather warmed up by a blend of amber and woods'. This is the origin of creative arts and crafts, such as the thunderbolt in the theatre, which is produced with the help of metal plates. And by this I don't mean the basically ingeniously executed idea of the late eighties to project something odourless or olfactory badly catchable like water or the ocean with clever tricks, so to speak via detours into the user's imagination. If this does not happen regularly, the deception will at some point no longer be seen through as such, the reversal and decoring of the meaning of the word will be tacitly recognized as such ('This is how it is.') with the side effect that even the next generation no longer knows what the content originally underlying the words was, the semantic core.įraud is now ubiquitous, not least in the perfume industry.

Nevertheless, and precisely for this reason, it is certainly good and right to make grossly misleading advertising, the smooth fraud with words as such to identify. And who says they do? One is hard-boiled and only too gladly presents oneself as narrow-mindedly unimpressible (even if one admits with a wink with increasing maturity and introspection ability that of course this is not the case).

Aftershave diesel only the brave